Popular Isreal-based cryptocurrency trading platform, eToro has penned an advertising sponsorship deal with seven (7) English top flight teams. The partnered teams; Brighton & Hove Albion, Leicester City, Tottenham Hotspur, Cardiff City, Crystal palace, Newcastle united and Southampton have all signed to host eToro advertisements during club matches and other engagements.
According to reports, payments related to this partnership deal were fully paid in Bitcoin to all respective clubs and same will be done for all future payments. The deal is said to include access to interview backdrops, pitch-side LED advertising boards, rights to players, tickets, stadium LEDs, tunnels and other stadium advertising rights. A notable view of this partnership was seen at the 30,000 capacity Falmer Stadium of Brighton & Hove Albion during its home game against Manchester United on Sunday; with billboards and post match placards displaying eToro’s logo, info and Bitcoin ads.
The deal is aimed at public awareness and integration of blockchain and cryptocurrency in football with English soccer stadiums serving a huge platform for enlightenment and publicity as a regular base for the world’s most popular sporting activity with reference to coverage, audience and engagement. eToro Managing Director Iqbal V. Gandham in his words stated;
Blockchain can improve the experience for everyone who loves the ‘beautiful game’. This partnership is very much a first step on a long road to football fully embracing bitcoin and its underlying blockchain technology.
In line with future prospects, it is also opined that the partnering institutions will look to employ blockchain technology to aid in authentic merchandise detection and ticket scalping. Just as last week European football governing body (UEFA) confirmed it had deployed a Blockchain-based system for ticketing.
Mr Iqbal also hinted at a possible use of cryptocurrencies in player transfer payments, especially as all partnered teams have duly opened crypto wallets on eToro’s online trading platform. He listed advantages to include faster and cheaper transactions as well as transparency of transctions.
From all indications, this partnership will serve the crypto community and general public in great light. With due information and publicity available for public consumption, the road to mass adoption draws closer.